Dan Ward

Consultant and Author

Why I Wrote The Simplicity Cycle (circa 2008)

by

This blog is not my first attempt at blogging. I sort of lost track, but it’s at least my third or fourth. And way back in 2008, I wrote a blog post explaining why I wrote my books (which were all self-published at the time). Here’s what I said about The Simplicity Cycle:

Frustrated by dealing with engineers who overvalue complexity, I wrote this book to help myself understand design and to counter those complexity advocates. I wanted to explore and express certain truths about design, and by explaining these truths, to be able to understand and apply them. I was also aiming to help establish my reputation as an expert of some kind, and to create something beautiful and elegant.

You know, I think that’s still why I write: to help myself understand things. To explore ideas, to think out loud (on paper), to hold up my ideas to scrutiny – my own and that of my readers. I wrote magazine articles for a military journal. I wrote blog posts. I wrote a manifesto or two, and I wrote short books.

The format and flavor doesn’t matter terribly much. They key was that my writing was primarily experimental and exploratory. It was also public, and I was genuinely trying to a) help my readers explore these same issues and b) helping my readers connect with me and each other, to know they weren’t the only ones working on these issues.

As C.S. Lewis wrote, we read to know we are not alone. I think we write for the same reason.

The Lulu Version Format

by

mr sillyI loved the Mr. Men / Little Miss books by Roger Hargreaves when my kids were small. The stories were just the perfect blend of simplicity, absurdity, and insight. They were just long enough. The illustrations were engaging, funny, and wonderfully colored.

Plus I really liked the format and the way the books felt in my hands. Open to any page and you’ll find text on one side, with a full-page picture on the other. Naturally I decided that would be the perfect layout for my Simplicity Cycle book.

When I self-published it at Lulu.com, I was able to pick a square print size (just like Mr. Men!), and set out to write a book that walked the reader through the Simplicity Cycle diagram one step, one picture, at a time. In that version, open to any page and you’ll find an image on one side, with explanatory text on the facing side.

In fact, that layout is what I initially proposed to my editor at HarperCollins when I signed the contract. She wisely & correctly suggested a more traditional approach, which really did work better in the long run, but part of me still really likes the concept.

NEXT: Free Books!

The Simplicity Cycle @ Lulu

by

Simplicity Cover circleIn 2005, as a Christmas present to my two daughters, I wrote a short fiction/fantasy/adventure novel and self-published it at Lulu.com. The experience of self-publishing was so easy and fun that I wrote 5 more short novels as presents for the next five Christmases. Note that I didn’t say the writing part was easy. Just the publishing.

In the back of my mind, I thought maybe I could write a book for grownups someday too. The funny thing is despite my suspicion that there was more to be said on the topic of the Simplicity Cycle, writing a whole book about it wasn’t my idea. It was Dan Pink who suggested it.

Here’s how that happened. In response to his 2006 book A Whole New Mind , I sent him a link to the Simplicity Cycle Manifesto, version 1.0 (see last week’s post). He was kind enough to write back and he said something that caught me off guard: “One writer to another, you may want to reserve simplicitycycle.com, just in case you decide to write a book someday.”

Huh. I had hoDan Pinknestly not thought about that yet.

I should admit I didn’t actually reserve the domain until 2015 (I have no excuse whatsoever except that I can be stupidly cheap sometimes), but I almost immediately got to work on a longer treatment of the concept. I copied the format from the Mr. Men / Little Miss books, which my kids loved. It took a while, but I eventually came up with a book-like product.  more about that and the format in future posts.

In March of 2015, much to my excitement, I was able to thank Mr. Pink in person when we met at SXSW.

 

The Simplicity Cycle Meets The World

by

SC Article

I started thinking about simplicity, complexity, goodness, and design in 2002. It took a while before these thoughts were ready to share.

The first public mention of The Simplicity Cycle was in an article for Defense AT&L magazine. It was Nov 2005 and I was now a Major in the Air Force, assigned to the Air Force Research Lab in Rome NY.

Before publishing the article, I hashed through it with my little group of un-indicted co-conspirators. We called ourselves Project Blue Lynx, a nerdy play-on-words for the “blue links” on websites and HTML documents. This handful of creative, energetic, and generous friends helped me think through the layout, test out the concept, and identify a few gaps that needed to be filled.

I don’t recall that the article got much attention right away. I definitely recall thinking there was more to be said about it. I recall feeling like I had more writing to do. While this was just my latest in a long series of articles on a wide variety of topics, and while it didn’t make the same splash some other articles had made, I was pretty sure I hadn’t seen the last of this idea.

How about you? Got an idea kicking around in a notebook somewhere? Have you tried writing an article about it, a short treatment of the concept’s basic elements? There are precisely a kajillion outlets out there (I counted every single one), hungry for new content and ready to share your article with the world. Actually, counting your own blog (super easy to create!), there are a kajillion and one. But the first step is to actually write the article.

NEXT WEEK: The Manifesto!